Nigeria’s fourth largest telecommunications company, 9mobile, formerly trading as Etisalat Nigeria, has said that continued commitment to innovation, customer-friendliness and promotion of data utilisation are the three strategic pillars upon which the company would run in its next phase of evolution.
It also assured its customers that it would remain a distinct network by ensuring the delivery of innovative products and services and improved quality of service not available elsewhere, on continuous basis.
Head, Marketing Communications, 9mobile, Seni Ogunkola, who stated this in a presentation, added that the company’s key objective is to remain “a creator brand” by ensuring its customers continue to access the best of services without let or hindrance notwithstanding the recent name and logo change.
Ogunkola said that the firm would continue to play on its four corporate values of integrity, empowering the people, growing the people and passion for excellence.
He added that the company would also continue to build on strong pillars such as “visionary, innovativeness, authentic, meaningfulness and resilience”, which are inherent in the telecoms’ DNA thereby making it to stand uniquely as “the creator brand.”
Ogunkola, who disclosed that the firm was deliberate in setting the pace for Nigeria’s telecoms’ market from the outset, reiterated that the established strong reputation of the telecoms’ firm as Nigeria’s leading innovative, youth and customer-friendly network has not changed and that the company was committed to ensuring business continuity and profitability through the delivery of excellent and qualitative services and products and innovative solutions.
Besides, the firm also reassured its customers and key stakeholders that the exit of its foreign partners would not affect the quality of its network or its ability to deliver excellent products and services.
Chief Executive Officer, 9mobile, Boye Olusanya, who said this yesterday, in Lagos, reassured the over 20 million subscribers on the network, industry regulator, the Nigerian Communications Commission (NCC) and other stakeholders of the company’s continued commitment to the delivery of innovative and qualitative services.
Olusanya stated that exit of the foreign partners and consequently, the change of its brand identity, have not in any way changed the company, noting that the Nigerian employees who led the company’s success in the past nine years were still with the company.
He also assured subscribers that the quality of voice and data service on the network had not been affected by the exit of the former partners and the name change, saying that the company has continued to offer the services it offered in the past, only with different names.